Campaign Duration: 2024
Platforms: TikTok
Industry: Sports Retail
Objective
To engage sports enthusiasts and build a loyal community around Stadion Shop by delivering entertaining, informative, and interview-based content that drives strong engagement and follower growth on TikTok.
Strategy
We developed a content plan focused on:
- Creating entertaining and informative videos appealing to sports fans
- Featuring interviews and interactive content to foster community involvement
- Posting consistently with a variety of formats to maintain audience interest
- Optimizing videos to match TikTok’s fast-paced, youthful demographic
Results
TikTok Highlights
- 573,000 total views
- 1,189 new followers (+34.15%), growing total followers to 4,669
- Over 28,000 likes
- 3,640 comments
- 1,630 shares
Top-performing Content:
- Fun and interactive videos
- Interview-based segments with sports personalities and fans
Audience Insights
- Majority aged 18–24 (57.2%)
- 87.3% located in Slovenia
- 32% specifically from Ljubljana
Key Takeaways
- Interactive and fun content significantly boosts engagement
- Interview formats help deepen audience connection and trust
- Youth-focused targeting with regional emphasis on Ljubljana is highly effective
Looking Ahead: 2025
- Our goal is to further grow Stadion Shop’s TikTok community by:
- Enhancing localized targeting and collaborations with sports influencers
- Expanding interactive and interview content
- Introducing new formats to encourage user participation