Campaign Duration: April 2024 – Present
Platforms: Instagram, TikTok
Industry: Professional Gastronomy / Culinary
Objective
To showcase Georgie Bistro’s Michelin-quality culinary experience and attract a broad Slovenian audience through diverse, engaging video content that builds brand awareness and follower loyalty across Instagram and TikTok.
Strategy
We implemented a content strategy focused on:
- Producing varied video segments highlighting gourmet cooking tips and signature dishes
- Featuring personal and team introductions to humanize the brand
- Sharing event coverage and timely updates to strengthen follower connection
- Utilizing direct calls to action (CTAs) to drive engagement and campaign results
- Tailoring content to resonate with Slovenian audiences, especially in key cities
Results
Combined Instagram & TikTok Highlights
- 3,619,417 total views
- 142,908 total interactions
- Average 27,143 likes per video
- Average engagement rate: 3.16%
- Followers growth: +247% on Instagram, +303% on TikTok, totaling 19,846 followers
Top-performing Content Segments
- Cooking Tips: Expert advice from Gal on preparing gourmet meals at home
- Georgie’s Plate: Showcasing menu dishes that inspire bistro visits
- Additional content such as team introductions, events, and updates enhanced audience connection
Audience Insights
- Largest follower age groups: 25–34 (28.4%) and 18–24 (22.3%)
- 89.7% of followers from Slovenia, primarily Ljubljana, followed by Maribor
- Notable follower presence also from Serbia, Croatia, and neighboring countries
Key Takeaways
- Educational and inspirational cooking content drives high engagement
- Personal and event-related content fosters community and brand loyalty
- Strong local focus with regional appeal boosts follower growth and relevance
Looking Ahead: 2025
We plan to elevate Georgie Bistro’s profile by:
- Maintaining Georgie Bistro’s position as Slovenia’s leading “value-for-money” Michelin-quality dining destination
- Introducing fresh, creative content formats
- Launching special collaborations with culinary influencers and partners
Cooperation continues: 2026
We continue working with Georgie Bistro throughout 2026 — the numbers keep growing.
- June 2026 on Instagram: 10 Reels with a combined 265,694 views (top 77,576)
- July 2026 on Instagram: 5 Reels with 213,044 combined views — top 112,005 views
- July 2026 on TikTok: 5 videos with a combined 176,326 views (top 68,993 with 1,890 saves)