Campaign Duration: 2024
Platforms: TikTok, Instagram, Facebook
Industry: Outdoor Adventure & Tourism
Objective
To increase brand visibility and attract a broader audience to GEOSS Slovenia’s premier adrenaline and nature park through strategic and entertaining content that drives engagement across platforms.
Strategy
We developed a tailored content approach focused on:
- Highlighting the unique adrenaline experiences offered by GEOSS
- Using authentic, high-energy content such as obstacle course footage and real interviews
- Engaging viewers with interactive formats like giveaways and educational Reels
- Ensuring platform-specific optimization to match audience behavior and demographics
Results
TikTok
- 796,000 total views
- 1,458 new followers
- Reflects a +33.77% growth
- Engagement Stats:
- 49,000 likes
- 1,885 comments
- 2,814 shares
- Top-performing content:
- Interviews with participants
- Obstacle presentations
- Educational videos with a fun twist
- 9 Reels published
- 3,770 profile reach
- 71.1% of views came from non-followers
- Top-performing content:
- Giveaway reel with 1,941 views
- 2,885 total content views
- Reels were the most viewed format
Audience Insights
- TikTok Demographics:
- Majority aged 18–24 (60.7%)
- 97.8% from Slovenia, especially Ljubljana
- Instagram Demographics:
- Majority aged 25–34 (38.6%)
- 93.8% from Slovenia, primarily Ljubljana
Key Takeaways
- Authentic and entertaining content builds strong audience trust and loyalty
- Reels and short-form videos drive cross-platform engagement
- Local targeting with regional appeal (Ljubljana focus) is highly effective
Looking ahead: 2025
Our goal is to solidify GEOSS as the go-to destination for adrenaline and nature experiences in Slovenia with
- More creative storytelling
- New formats for audience interaction
- Sharper focus on community engagement and user-generated content
Cooperation continues: 2026
We continue working with Adventure Park GEOSS in 2026, now expanding into new content (Geoss Go, paintball).
- June 2026 on Instagram: 5 Reels with a combined 41,776 views (top 27,497)
- July 2026 on Instagram: 3 Reels with 27,838 combined views
- Facebook community: 9,946 followers