Campaign Duration: 2024
Platforms: TikTok, Instagram
Industry: Automotive / Used Cars & Leasing
Objective
To acquire new users seeking affordable, high-quality used cars by promoting a comprehensive service package including leasing, vehicle bidding, and competitive pricing.
Strategy
- Targeted individuals interested in used cars with a clear call-to-action to submit contact info
- Offered value-added services through collaboration with PAA Global to differentiate from competitors
- Optimized campaigns to achieve low cost per lead (CPL) while maintaining lead quality
Results
- Average cost per lead: €0.50, significantly outperforming industry standards
- Built a qualified customer base for future sales growth
PAA Global Social Media Managwmwnt
Objective
To engage car enthusiasts and promote PAA Global’s services on TikTok and Instagram through diverse and entertaining content.
TikTok Performance
- 34 videos published
- 546,334 total views (average 16,068 views per video)
- Most successful content included giveaways and vehicle demonstrations
Instagram Performance
- 28 posts published
- 17,754 total views (average 634 views per post)
- Demonstrates strong growth potential on the platform
Audience Insights
- Largest age group: 18–24 years (43.5%)
- Gender split: 68% male
- Content segments: vehicle showcases, leasing info, educational posts, giveaways, employee spotlights
Key Takeaways
- Low CPL and strong lead quality demonstrate campaign effectiveness for GoAuto
- Engaging, attention-grabbing content drives TikTok growth and audience interest for PAA Global
- Instagram shows promising growth and room for further content optimization
Looking Ahead
- Continue leveraging giveaways and educational content to boost engagement on TikTok
- Scale lead generation campaigns while maintaining cost efficiency
- Expand content formats on Instagram to accelerate growth