Campaign Duration: 2022 – Present
Platforms: TikTok
Industry: Student Services / Education & Employment
Objective
To increase visibility, engagement, and follower growth by delivering diverse content combining educational, entertaining, and work-related themes alongside interviews.
Strategy
We focused on:
- Creating a mix of educational videos, interviews with influencers, and fun, education-related content
- Tailoring content to appeal primarily to young adults and students
- Maintaining consistent posting to drive continuous profile growth and engagement
Results
- Over 2.4 million total views (1 million more than previous year)
- 108,000 likes
- 2,346 comments
- 8,433 shares
- 116,000 new viewers gained
- Follower count increased by 68.12%, reaching 7,523 total
Audience Insights
- Largest age group: 18–24 years (59.1%)
- 86.8% of audience from Slovenia
- Majority of followers based in Ljubljana (36.6%)
Top-performing Content
- Educational videos and influencer interviews
- Fun content related to education and student life
Key Takeaways
- Diverse content format fosters strong visibility and engagement
- Influencer participation boosts credibility and reach
- Focus on education and student interests drives audience connection
Looking Ahead: 2025
We plan to:
- Leverage audience insights to refine content strategy for sustained growth
- Continue producing educational and engaging job-related content
- Incorporate entertaining elements to maintain appeal
Cooperation continues: 2026
Our cooperation with e-Študentski servis continues — in summer 2026 we filmed content for the entire summer together with creators.
- July 2026: 5 videos with a combined 32,049 views (top 11,284)
- 16 pieces of content filmed in advance through the end of August 2026, in collaboration with creators