Campaign Duration: June 2024 – December 2025
Platforms: TikTok, Facebook, Instagram
Industry: Motorhome and Campervan Sales and Rental
Objective
To rapidly grow viewership and engagement across TikTok, Facebook, and Instagram by producing balanced content segments tailored to audience preferences.
Results
- Over 600,000 total views since collaboration started in June (100,000+ views per month on average)
- TikTok average views per video: 17,000+, exceeding the 10,000 benchmark by 70%
- Facebook average views per video: over 10,000, driven strongly by a giveaway campaign reaching 100,000+ views
- Instagram showing steady performance with room for growth
Key Insights
- Content segments have fairly balanced reach, with some videos outperforming others within each category
- Valuable data gathered on which video types drive the best engagement per segment
- Giveaway campaigns are highly effective for boosting reach and engagement
Looking Ahead: 2025 Goals
- Maintain cross-platform growth with targeted campaigns and interactive formats
- Continue growing Instagram viewership and engagement
- Apply insights to optimize content planning and focus on high-performing video types