Campaign Duration: October 2024 – [Present]
Platforms: TikTok (and cross-platform presence)
Industry: Healthy Food & Nutrition
Objective
To build brand awareness and engage a health-conscious audience by showcasing appealing healthy meals, creative recipes, and interactive content on TikTok.
Strategy
We focused on:
- Overcoming initial platform challenges (shadow ban) quickly to regain visibility
- Producing visually appealing videos featuring healthy food and recipe ideas
- Encouraging audience interaction through tastings, sharing, and tagging prompts
- Collaborating strategically with influencers such as Gremo jest to boost reach
Results
TikTok Highlights (excluding Gremo jest video)
- 27 videos published
- 405,000 total views
- 5,856 profile visits
- 13,000 likes
- 2,323 comments
- 6,459 shares
- 695 new followers gained since launch
Top-performing Content
- Videos showing passersby tasting food
- Content prompting viewers to share or tag friends
Key Takeaways
- Visual appeal and interactivity significantly increase engagement
- Influencer collaborations amplify reach and credibility
- Prompting viewer participation drives shares and follower growth
Looking Ahead
We plan to:
- Explore new content formats that encourage community building and brand loyalty.
- Continue producing creative, engaging food content that invites interaction
- Expand influencer partnerships to further increase reach