Campaign Duration: November 2024 – [Present]
Platforms: TikTok, Facebook
Industry: Taxi & Ride-Hailing Services
Objective
To increase brand awareness and engagement for City Taxi and its app by creating dynamic, relatable content that appeals primarily to a younger audience.
Strategy
We focused on:
- Producing engaging storytelling videos featuring talkative taxi drivers sharing real stories and answering common questions
- Creating comedy skits and short entertaining clips to drive viral growth
- Showcasing the City Taxi app subtly within popular video formats
- Maintaining a balance between humor and informative content to build a strong audience connection
Results
Highlights
- Nearly 400,000 total views (averaging 18,793 views per video)
- 6,797 interactions (likes, comments, shares)
- Reach 80–90% higher than projected
Audience Insights
- Most active age group: 18–24 years (52.9%)
- Male majority within this group: 67%
Top-performing Content
- Taxi drivers sharing candid stories and answering FAQs (e.g., “What happens when someone can’t pay?”)
- Comedy skits and entertaining short videos driving viral interest
- App showcase videos with solid performance, reaching up to 6,000 views each
Key Takeaways
- Authentic storytelling by drivers fosters trust and engagement
- Humor and relatable content accelerate viral growth
- Subtle integration of the app within popular formats supports brand awareness
Looking Ahead: 2025
We plan to:
- Strengthen promotion of the City Taxi app through innovative, organic content
- Continue leveraging storytelling and humor to deepen audience connection
- Expand content formats to increase reach and engagement