Campaign Duration: January – June 2024
Platforms: TikTok
Industry: Cannabis Lifestyle & Retail
Objective
To engage a young and dynamic audience by creating captivating, creative content that builds brand awareness and encourages interaction on TikTok.
Strategy
We focused on:
- Producing a high volume of creative videos highlighting unique products and fun facts
- Leveraging street content and passersby interactions to increase authenticity and engagement
- Creating content in Slovene to maximize local relevance and connection
- Maintaining consistent posting to rapidly grow the profile
Results
TikTok Highlights
- 230 videos published
- 5.5 million total views
- 140,000 profile visits
- 266,000 likes
- 13,000 comments
- 35,000 shares
- 5,945 new followers gained (from 342 to 6,287 total)
Top-performing Content
- Videos featuring fun facts about cannabis related to Slovenia
- Street content filmed with passersby driving high engagement
Key Achievements
- Largest Slovenian business profile on TikTok from April to June 2024
- Over 3.1 million views recorded within 90 days
Key Takeaways
- Creative and culturally relevant content strongly resonates with the local young audience
- Authentic street interactions enhance engagement and profile growth
- Consistency and local language usage boost reach and community connection
Looking Ahead
We plan to:
- Strengthen the profile’s position as a leading cannabis lifestyle brand on TikTok.
- Continue producing creative, engaging content tailored to the Slovenian audience.
- Explore new interactive formats to maintain momentum.