Campaign Duration: October 2024 – Present
Platforms: TikTok
Industry: Logistics / Parcel Delivery
Objective
To strengthen brand awareness of the Pošljipaket.si platform and boost audience engagement through educational and entertaining content on TikTok.
Strategy
We implemented a content strategy focused on:
- Creating authentic, educational, and entertaining videos related to parcel lockers and delivery services
- Featuring interviews with passersby and couriers to add authenticity
- Leveraging local insights and engaging formats to connect with the Slovenian audience
- Consistent posting to maintain momentum and audience interest
Results
TikTok Highlights
- 12 videos published
- 433,000 total views (average 35,000+ views per video)
- 617 new followers (+31.24%), growing community engagement
- Over 16,000 likes
- 679 comments
- 1,803 shares
Top-performing Content
- Video with passersby guessing municipalities without parcel lockers:
- 167,262 views
- 5,000 likes
- 270+ new followers gained
- Interviews with passersby and courier videos drove strong engagement through authenticity
Audience Insights
- Majority aged 25–34 (32.5%) and 18–24 (29.3%)
- 73.7% of followers from Slovenia
- Largest follower concentration in Ljubljana (36.8%)
Key Takeaways
- Authentic, educational content strongly resonates with the audience
- Interview and real-life scenario videos foster trust and engagement
- Focused local targeting boosts relevance and follower growth
Looking Ahead: 2025
We plan to:
- Further increase brand recognition and service adoption for GLS Slovenia
- Continue producing educational and entertaining content centered on Pošljipaket.si and parcel lockers
- Explore paid advertising and influencer collaborations to amplify reach
Cooperation continues: 2026
We continue working with GLS Slovenia in 2026, with ongoing video production and TikTok management.
- Regular monthly posting continues throughout 2026
- Top-performing July 2026 video: 10,956 views, 630 likes and 288 shares