Campaign Duration: 2024
Platforms: TikTok, Instagram (assumed)
Industry: Fashion Retail
Objective
To bring the world of fashion closer to the Slovenian audience by showcasing current trends, product selections, and influencer collaborations, while growing the community and driving engagement.
Strategy
We focused on:
- Producing engaging and educational videos around fashion trends and product care
- Highlighting giveaways and interactive campaigns to boost participation
- Collaborating with influencers to expand reach and credibility
- Consistently posting diverse content to maintain audience interest
Results
Highlights
- 1.2 million total views across 110 videos
- 16,000 profile visits
- 37,000 likes
- 6,715 comments
- 3,040 shares
- 3,463 new followers gained (from 3,221 to 6,683 total)
Top-performing Content
- Ugg giveaway with over 3,000 participants
- Educational videos such as:
- How to pronounce brand names
- How to care for your Uggs
- How to upgrade your outfit
Key Takeaways
- Educational and interactive content drives strong engagement
- Giveaways are effective for follower growth and participation
- Collaborations with influencers enhance brand credibility and reach