Campaign Duration: July 2024 – January 2025
Platforms: TikTok, Instagram
Industry: Orthopedic Footwear Retail
Objective
To build brand awareness and educate the audience about orthopedic footwear through informative and engaging content on TikTok and Instagram.
Strategy
We focused on:
- Creating educational videos addressing common questions and concerns about orthopedic footwear
- Posting informative content to build trust and authority
- Using Q&A formats to directly engage and respond to audience interests
- Consistently sharing content across TikTok and Instagram to broaden reach
Results
TikTok Highlights
- 365,000 total views
- 3,542 profile visits
- 7,172 likes
- 1,489 shares
- 340 comments
- 722 new followers gained
Instagram Highlights
- 22 videos and 1 photo posted
- Reached 1,388 profiles (97.2% non-followers)
- Reach increased by 196% compared to July–October 2024
- Slower follower growth compared to TikTok but significant reach improvement
Audience Insights
- TikTok largest age groups: 25–34 years (33.9%), 35–44 years (27%)
- 89.4% of followers from Slovenia
- Highest follower share from Ljubljana (39.2%)
Key Takeaways
- Informative and Q&A content drives the greatest follower growth and engagement
- TikTok outperforms Instagram in follower acquisition, while Instagram shows strong reach gains
- Local targeting focused on Ljubljana and Slovenia is effective
Looking Ahead: 2025
We plan to:
- Optimize cross-platform content strategies to maximize reach and brand awareness
- Continue posting educational and Q&A videos to maintain and grow engagement
- Explore new formats for fun and interactive content to increase interest and follower growth