Campaign Duration: May 2026 – Present
Platforms: Instagram, TikTok, Facebook
Industry: Education / student support
Objective
Reach students during thesis-writing season and position Diplomska.si as the first choice for support.
Strategy
We focused on:
- Relatable content about student life and thesis writing
- Weekly posts tailored to each platform
- Leveraging the existing Facebook community for maximum reach
Results
- Facebook community: 10,110 followers
- June 2026 on Instagram: 3 Reels with a combined 17,421 views (top 9,123)
Key takeaways
- Humorous, student-relatable content reaches far beyond the follower base organically
Looking ahead
We align the content calendar with the academic year — peak activity around submission deadlines.