Campaign Duration: June 2026 – Present
Platforms: TikTok, Instagram
Industry: Publishing / online book sales
Objective
Bring Primus publishing house books closer to a younger audience and drive online sales through short video content.
Strategy
We focused on:
- An almost-daily posting rhythm on Instagram
- Short, shareable book presentations on TikTok
- Formats that encourage saving and sharing recommendations
Results
- Top TikTok video: 18,036 views and 328 shares
- July 2026 on Instagram: 8 Reels with a combined 34,998 views (top 16,013)
Key takeaways
- Book content has exceptional sharing potential on TikTok — recommendations spread organically
Looking ahead
We build on the best-performing formats and tie them to the publisher’s new releases.