Campaign Duration: June 2026 – Present
Platforms: Instagram, TikTok
Industry: Food delivery / food-tech
Objective
Strengthen the presence of the ehrana.si platform on social media and drive orders through content with partner restaurants.
Strategy
We focused on:
- Shoots on location at partner restaurants
- Producing about 15 pieces of content per month
- Content tailored to the young audience that orders food online
Results
- June 2026 on Instagram: 5 Reels with a combined 30,736 views (top 13,738)
- An established presence on TikTok
Key takeaways
- Content filmed in real restaurants reaches significantly higher views than studio content
Looking ahead
We are increasing the posting cadence and expanding the network of partner locations for content.