Platforms Managed: TikTok, Instagram, Facebook
Campaign Period: March – June 2024
We successfully managed and grew Sladka Kastina’s presence across TikTok, Instagram, and Facebook, focusing on building brand awareness through engaging and interactive content strategies.
Performance Highlights
TikTok
- Average views per video: 13,320
- Top-performing video:
101,677 views
983 hours of watch time - Popular series:
- Guess the Ice Cream Flavors
- Luca’s Ice Cream
- These interactive formats significantly boosted viewer engagement.
- Increased reach: 8,447 users
- Average engagement: 15.9 interactions per post
- Content focus: visually appealing desserts and behind-the-scenes moments
- Total impressions: 37,000
- User interactions: 917
- Strongest content: interactive posts and personalized product spotlights
What Worked Best
- Behind-the-scenes content showing dessert-making processes
- Interactive video formats that encouraged audience participation
- Personalized product promotions tailored to user preferences