Campaign Duration: May 2026 – Present
Platforms: TikTok, Instagram, Facebook
Industry: Sports & rehabilitation equipment
Objective
Grow the visibility of the Kreja store and educate the audience on using recovery, rehabilitation and sports equipment (Compex and other brands).
Strategy
We focused on:
- Educational videos on using the equipment for specific issues (tennis elbow, knees, recovery)
- Athlete testimonials and expert interviews
- Consistent weekly posting on TikTok, Instagram and Facebook
Results
- An established posting rhythm across three platforms — 35 pieces of content planned from May to August 2026
- A basketball player testimonial on using Compex among the best-received pieces
Key takeaways
- Educational content tied to concrete pain points builds trust and positions the store as an expert
Looking ahead
We continue building the community and educational formats while optimising content per platform.