Campaign Duration: 2024 – Present
Platforms: TikTok, Instagram
Industry: Optical Services
Objective
To capture the attention of the local audience and promote the optician’s services innovatively on TikTok and Instagram, increasing brand awareness and engagement.
Strategy
We focused on:
- Creating informative videos demonstrating easy, at-home vision checks
- Producing engaging, platform-tailored content for both TikTok and Instagram audiences
- Consistently posting to grow followers and profile visits across both platforms
Results
- 12 videos published
- 63,000 total views
- 522 profile visits
- 3,136 likes
- 750 comments
- 237 shares
- 101 new followers gained (from 315 to 416 total, a 32% increase)
Top-performing Content
- Videos demonstrating how people can check their vision at home
Key Takeaways
- Educational, practical content drives strong engagement on TikTok and Instagram
- Localized, relevant content effectively boosts follower growth and interaction across platforms
Looking Ahead
We plan to:
- Use platform analytics to maximize reach and follower growth
- Continue creating practical, educational videos optimized for TikTok and Instagram
- Explore new content formats tailored to each platform’s audience
Cooperation continues: 2026
We renewed our cooperation with Optika Rihtar in 2026 — new TikTok and Instagram content is in production and being published in July.