Campaign Duration: 2024 – Present
Platforms: TikTok
Industry: Dance Education
Objective
To engage a young audience and build a strong community by creating dynamic, relevant content showcasing Plesna Šola Bolero’s dance education offerings.
Strategy
We focused on:
- Producing engaging and dynamic videos tailored to youth interests
- Highlighting personal stories through interviews with graduating students
- Maintaining consistent posting to maximize reach and follower growth
Results
TikTok Highlights
- 1.5 million total views (average 34,900 views per video)
- 25,000 profile visits
- 88,000 likes
- 661 comments
- 4,970 shares
- Total watch time: 271 days, 19 hours, 2 minutes, and 21 seconds
- 728,000 unique viewers (98.2% from Slovenia)
- 901 new followers gained, reaching 2,786 total followers
Top-performing Content
- Interview series with graduating students (maturants) drove highest views and follower growth
Key Takeaways
- Personal, relatable content boosts engagement and attracts followers
- Consistent, dynamic posting sustains audience interest
- Local Slovenian audience is highly engaged and responsive
Looking Ahead
We plan to:
- Leverage analytics to optimize posting times and content types for growth
- Continue developing authentic, story-driven content
- Explore additional interactive formats to further engage the youth audience
Cooperation continues: 2026
We continue working with the Bolero Dance School in 2026 — from TikTok content to video coverage of prom events.
- July 2026: two TikTok videos with a combined 42,389 views (20,097 and 22,292), 1,394 likes and 214 shares