Author: urejevalec

Lots of opens, few clicks? That is one of the most common problems in email and advertising marketing. Below is a practical 7-day playbook to raise clicks across the whole funnel. Quick wins for more clicks Three fixes that work right away: shorten the CTA to a single benefit, move the main CTA above the…

Many companies invest in marketing regularly, yet often wonder whether it really shows in the results. The number of likes and views can be deceptive. In this piece we look at how to simply check whether your marketing is actually working for you. Three questions that tell you whether marketing is working Before you dig…

Many online store owners believe that the more polished a video ad, the more it will sell. They hire a film crew, pay for a studio, wait three weeks for the edit, and end up with a nice clip that does almost nothing on Meta and TikTok. Meanwhile the competition shoots a short, slightly rough…

Most online store owners advertise on gut feeling. They make a few ads, switch on a campaign, wait. When the results are not what they hoped, they conclude that ads just do not work. The truth is different: ads work, but only when there is a system behind them. At Red Eye Monkey we used…

Imagine a physical store where seven out of ten shoppers filled a cart, left it at the register and walked out. Every owner would immediately look for the reason. In online stores exactly this happens every day. The average cart abandonment rate sits around 70%, yet most stores do nothing with that traffic. It is…

A lot of the online store owners we talk to have the same feeling. The ads work. People click. The cost per click is low. Then they look at sales and there is nothing there. The first reflex is to change the creative or blame the algorithm. In reality the problem is often on the…

Most online store owners look at one figure: ROAS. If it drops below 3, they switch the ads off. If it climbs above 4, they raise the budget. The problem is that ROAS on its own says nothing about whether you actually make money on an order. Two stores with the same ROAS of 3.5…

It is late August and online stores are already running the first calculations for November. The question is almost always the same: how much discount do we give this year. Last year 20 percent, this year probably 30, because the competition is going to 40. In November sales really do jump. But when you look…

Every online store has a collection no one opens. Product reviews, Instagram comments, support-inbox messages, customer replies after purchase. Every week, happy customers write sentences a copywriter would spend hours on. Instead, owners pay for new production, write new ad copy, and hope it lands this time. Customer reviews are the most underrated source of…

Every week we talk with online store owners who have the same question. Make us better video ads, because the current ones are not selling. In half the cases the ads are not the problem. People click, come to the store, add an item to the cart, and leave. The problem is the offer —…