Campaign Duration: October 2024 – Present
Platforms: Facebook, Instagram, TikTok
Industry: Sports / Football Club
Objective
To strengthen fan engagement and increase NK Domžale’s visibility through diverse content including articles, social media posts, and videos.
Strategy
We focused on:
- Producing a high volume of varied content tailored to each platform
- Maintaining and enriching the club’s archive to deepen fan connection
- Prioritizing quality articles alongside engaging social media content to reach a broad audience
Results
- 178 pieces of content created (articles, posts, videos)
- 1.75 million total views
- Total video watch time: 74 days, 17 hours, 57 minutes, and 42 seconds
Platform Highlights
- Facebook: 1.05 million views (highest reach)
- Instagram: 785,000 views
- TikTok: 228,000 views
Key Takeaways
- Diverse content formats effectively engage a wide fan base
- Strong Facebook presence drives the majority of views
- Combining archival content with fresh articles reinforces fan loyalty
Looking Ahead
We plan to:
- Explore innovative ways to deepen fan interaction and club visibility
- Continue balancing article writing and social media content creation
- Enhance video content to boost TikTok engagement