Campaign Duration: January – June 2024
Platforms: TikTok
Industry: Gourmet Food / Culinary Club
Objective
To showcase the gourmet experience and unique character of Klub gurmanov Skaručna through engaging video content, increasing brand recognition and audience appeal.
Strategy
We focused on:
- Creating creative videos highlighting culinary stories, specialties, and workshop moments
- Capturing the club’s unique atmosphere to engage a broad audience
- Consistently publishing content to build and maintain audience interest
Results
TikTok Highlights
- 30 videos published
- 443,696 total views (average 14,800 views per video)
- Total watch time of approximately 103 days
Key Achievements
- Successfully communicated the unique character of the club
- Highlighted culinary specialties and memorable workshop moments
- Increased brand recognition and attracted a broader audience
Looking Ahead
To build on this success, we will continue producing creative content that reflects the club’s gourmet essence and further engage the target audience.