Campaign Duration: February 14 – May 30, 2024
Platforms: TikTok, Instagram, Facebook
Industry: Food & Beverage / Traditional Cuisine
Objective
To increase brand awareness and community engagement for Burek Olimpija by producing engaging video content across TikTok, Instagram, and Facebook.
Strategy
We focused on:
- Creating dynamic video content showcasing Burek Olimpija’s products and brand story
- Including the Ljubljana community through interactive challenges and giveaways
- Publishing consistently across platforms to maximize reach and engagement
Results
TikTok Highlights
- 23 videos published
- 1.5 million total views (average 65,200 views per video)
Facebook Highlights
- 16 videos published
- 542,400 total views (average 33,900 views per video)
Instagram Highlights
- 17 videos published
- 156,437 total views (average 9,200 views per video)
Overall Watch Time
- Approximately 1 year and 144 days across all platforms
Key Takeaways
- Community-involved content (challenges and giveaways) drives engagement
- TikTok delivers the highest average views per video, with strong performance on Facebook and Instagram as well
- Cross-platform content strategy maximizes brand exposure and audience interaction
Looking Ahead
We plan to:
- Leverage watch time data to enhance content effectiveness
- Continue integrating community participation in content
- Optimize video formats for each platform’s audience